The little reggae video with a big message is in with a chance of...
A group of artists from around the world got together to create a song and video urging people to 'Love our planet'. Mahdah Urf (Earth song revival) was born. On the face of it there does not seem to be much new about something like this, but look a little closer and you begin to see the attraction of this song and video. Not only is it a truly global collaboration featuring artists from Jamaica, USA, China, Sweden, Switzerland, Barbados and beyond. It is also a reggae song. Yep, a Reggae song lead by Reggae artists is taking centre stage on the environmental issue.
Can reggae tip the environmental balance and heal Mahdah Urf?
There is no doubt that the biggest issue affecting us all is climate change and the environment. Let's face it, without a planet what difference do all the other issues make? Almost every week we are looking at some type of environmental disaster happening around the world. Things are getting to the stage where we cannot afford to ignore it anymore, yet still, most people continue to ignore it bubbled in their 'I'm alright Jack' attitude or it being over there, and not over here. Many people do not quite get the concept of an ecosystem delicately balanced, and what happens 'over there' will eventually effect 'over here'.