Toyin Adekale is a British born, Sierra Leonian/Nigerian artist and songwriter who for decades has been hitting the charts, mostly in reggae music. Toyins’ success has spanned several genres and decades crossing over into pop allowing her to reach many people worldwide. She wants to use her voice to predominantly highlight the plight of young black girls in Africa and the rest of the world who are suffering from constant sexual abuse.
A group of artists from around the world got together to create a song and video urging people to 'Love our planet'. Mahdah Urf (Earth song revival) was born. On the face of it there does not seem to be much new about something like this, but look a little closer and you begin to see the attraction of this song and video. Not only is it a truly global collaboration featuring artists from Jamaica, USA, China, Sweden, Switzerland, Barbados and beyond. It is also a reggae song. Yep, a Reggae song lead by Reggae artists is taking centre stage on the environmental issue.