Elon Musk indicated he’s planning to scrap Twitter’s logo – and has even started asking users for ideas for his new X app.
In a tweet Saturday night, Musk said that if he was offered a good enough X logo that evening, the company would switch to it Sunday.
“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk tweeted.
The Twitter owner has overseen a turbulent period since he bought the company for $44 billion last October, including mass layoffs, battles with advertisers, and now a new competitor in Meta’s Threads.
Twitter is now estimated by Fidelity to be worth about a third of what Musk paid for it, while last week he said the company was still losing money thanks to a heavy debt load and a halving of advertising revenue.
But behind the turmoil, Musk plans to overhaul how the social media platform works. He’s long touted the idea of an “everything app” called “X.”
In April, Bloomberg reported that Musk had absorbed Twitter into X Corp., one of three holding companies Musk set up in April last year with a variation of X holdings.
It’s unclear what the app will look like, but Musk suggested he would take inspiration from Tencent’s WeChat. The Chinese app lets users message and video chat, play games, share photos, order rides, and food, and do their banking and shopping.
After Musk asked for suggestions, he continued to post prospective logos on his page, including retweeting the X.com logo Musk used for his online banking venture founded in 1999.
He pinned one tweet to the top of his profile showing a flashing X logo, which might suggest he has found his replacement for Twitter’s famous bird.
Musk is also running a poll Sunday about changing the default color on Twitter to black, adding in another tweet: “This is important.”