A group of artists from around the world got together to create a song and video urging people to 'Love our planet'. Mahdah Urf (Earth song revival) was born. On the face of it there does not seem to be much new about something like this, but look a little closer and you begin to see the attraction of this song and video. Not only is it a truly global collaboration featuring artists from Jamaica, USA, China, Sweden, Switzerland, Barbados and beyond. It is also a reggae song. Yep, a Reggae song lead by Reggae artists is taking centre stage on the environmental issue.